Voter targeting and social media, crafted by Keen Campaigning, proved critical to helping moderate Democrat Ken Marsh win a four-person primary election for a Sarasota County School Board seat in August 2014, and then come within 2,700 votes in the general election of defeating a Republican political appointee showered in final weeks with hidden PAC money.
Keen Campaigning helped Ken Marsh with social media, voter targeting, message building, website rehabilitation, media relations and more. Highlights include:
- fueling Ken’s social media growth from 134 to 1,342 Facebook “likes,” with post engagements of more than 21,000.
- Crunching voter data of all kinds to help Ken reach and attract active voters in both parties
National Student/Parent Mock Election
This 34-year tradition needed a bit of a lift, including a new website that will enable the National Student/Parent Mock Election (NSPME) to more easily raise money, recruit participants, and keep up with changing times. Keen Campaigning’s principals redesigned the NSPME site, equipped it with online enrollment and donations, and found a better way to present is diverse pieces of information.
An up-and-coming attorney just starting her own private practice, Andrea Johnson needed a tight site that got right to the point, would be mobile-friendly, and communicated her traditional values. Keen Campaigning provided conceptualization and text-writing for Andrea and is also handling a rehabilitation of the Manatee Bar Association’s website.
Jane Goodwin for Sarasota County School Board, 2014: What appeared to be a solid victory became a landslide victory (70 percent of the vote!) for Jane Goodwin, thanks to Keen Campaigning’s social media, messaging, and voter targeting.
VoterBuzz: Over three years, Keen Campaigning’s principals have built this unique political communication networking company’s page to more than 12,000 “likes.”
Escambia County: Keen’s principals provided sharp-looking, well-composed websites two different citizens initiatives in this county, both of which passed handily. These sites empowered campaigns to raise money and recruit volunteers online and integrate a strong social media campaign. The sites also used graphics, video, and strong organization to effectively educate the public about how these initiatives would benefit the community. The result: referendum victories for two half-penny sales taxes, with the support of 64-69 percent of voters.