Top Five Keen Achievements
Coming into 2015, Keen Campaigning is looking to serve well-qualified candidates that are interested in the kinds of results we achieved in 2014, when we helped many great people achieve great things for themselves and their communities. If you’re a candidate wondering how Keen Campaigning can make a difference in YOUR pursuit of office, take a look at our Top Five from 2014:
#5: Karen Carpenter for Manatee County School Board August 2014:
Winning is sometimes best achieved by letting your opponent be a loser, as victor Karen Carpenter illustrated in her primary election battle against Frank Brunner. She had to endure an abortion-themed robocall from Brunner, and other cruel verbal attacks from Brunner’s opponents. In the end, relying on her own strong robocalls (scripted and targeted by Keen Campaigning) and spending less than Brunner and his opponents, Carpenter won with a handy 57 percent of primary election voters.
#4: Jane Goodwin for Sarasota County School Board August 2014: Why settle for a victory when you could have a landslide? Facing a primary challenge from a fellow Republican whose entire campaign focused on just one issue, two-time Sarasota County School Board Chair Jane Goodwin needed a strong mandate for what she has said will be her final School Board term. Keen Campaigning guided Goodwin on a strategy that made the most of her well-honed communication skills, integrating audio clips into social media and sharpening Goodwin’s website and mailers to carry a consistent message that was simultaneously focused and multi-faceted. The result: a stunning 70-percent victory.
#3: Ken Marsh for Sarasota County School Board Primary 2014: Ken Marsh unsettled Sarasota County’s strong Republican establishment in August 2014 when he, a Democrat, emerged as the top vote-getter over three Republicans. Strong Facebook outreach and effective voter targeting, provided by Keen Campaigning, helped Marsh win 41 percent of primary voters, compared to the second-place finisher’s 37 percent. Marsh’s first-place primary finish helped him position for the groundbreaking, consistently “positive” general campaign he would soon undertake with Keen’s guidance. See #1 below for more details!
#2: Escambia County School and County Sales Taxes November 2014: The right message, delivered to the right people, can mean solid victory for even the most uphill initiatives. Most communities could not imagine approving two sales tax extensions, yet that’s just what Escambia voters did, with 64-69 percent of them voting “yes” in November to a total of 1.5 percent in sales tax extensions. Keen Campaigning helped these campaigns’ organizers with website design and messaging, and targeting for robocalls, mailings, and a 30-day absentee voter chase.
#1: Ken Marsh for Sarasota County School Board General Election 2014: Social media, if used well, can bring out a campaign’s very best qualities. Keen Campaigning demonstrated this by growing Ken Marsh’s Facebook page almost 10-fold over five months, equipping him with a post outreach that often topped 20,000. Keen helped Marsh communicate his strong emphasis on transparency and accountability, a key step as it became known his opponent was receiving tens of thousands of dollars in support from hidden corporate donors through hidden political action committees (PACs). Using strategies that included a “direct line to Ken,” a press for open debate, and a campaign against “dark money,” Keen Campaigning helped Marsh build on his qualities of openness and remain a strong contender right down to the final 2,000 votes counted out of 137,000. Keen helped bring Marsh within 2 percent of victory – a stunning achievement considering the deep statewide Republican connections of his opponent, and the historic dominance of Republicans in the area.
For a free consultation with Keen Campaigning, contact us at 941-729-5825 or firstname.lastname@example.org.